Passengers on board Etihad Airways, the national airline of the UAE, can enjoy every FIFA World Cup football match ‘live’ on all of the air carrier’s long haul aircraft during the month long tournament, the globe’s biggest sporting event.
All 64 games will be transmitted live at 30,000 feet on the airline’s modern, wide-bodied fleet of planes by IMG Media using Etihad Airways’ state-of-the-art interactive inflight entertainment system, E-box, powered by Panasonic technology.
The E-box screens are installed in seats for every class of cabin – first, business and economy – so for flying football fans, no-one need miss a goal being scored.
The World Cup kicks off today (Thursday 12 June) with host nation Brazil taking on Croatia in Sao Paulo. The final will be played on Sunday 13 July in Rio de Janeiro when the global television audience for this single match alone is estimated to reach more than one billion people.