Major League Soccer (MLS) and Soccer United Marketing, MLS’ commercial arm, today announced a multi-year partnership deal with Etihad Airways, the national airline of the United Arab Emirates.
Etihad Airways and MLS will also work together on a number of activations and initiatives including community programs, as well as hosting competitions and promotions for flights and holidays with MLS fans.
The agreement will see the Etihad Airways logo and its messages beamed across LED pitch-side advertising during nationally televised MLS matches, as well as across national broadcast partners and MLS Digital Properties, the leading online soccer platform in North America.
Major League Soccer represents the sport’s highest level in the United States and Canada, composed of 19 teams, with 16 in the U.S. and three in Canada. The MLS regular season runs from March to October, with the MLS Cup Playoffs taking place in November and December.