Qatar Airways became the most ‘liked’ global airline on Facebook. The airline overtook its nearest competitor and claimed first position last week while reaching eight million fans on its global page.
Only six months ago the airline had four million fans, before quickly working its way up to the most liked airline on Facebook. Qatar Airways, which was awarded Best Use of Emerging Platforms at the 5th Annual SimpliFlying Awards held in New York two months ago, has managed to increase its Facebook fan base by approximately 2,560% in just two years.
The steady climb to most liked global airline has been a result of the airline’s ever-increasing online engagement with its fans, including region specific promotions and its global partnership with FC Barcelona. In addition to winning fans with its new route launches, the airline has also been closely followed as it launched its A380 to London, Paris and Bangkok, and as it awaits the imminent arrival of the A350 XWB for which it is the global launch customer.
Popular online competitions including Safarigram, FCB Join the Club and targeting fans in their own language have also helped increase fan growth and interaction.