Sharm-el-SheikhEgypt says “Masr Qareeba” (“Egypt is close”) at its new marketing campaign to attract more Arab tourists.

New campaign launched by Egypt’s Tourism Ministry will have a significant influence on inbound tourism to Egypt.

The Tourism Ministry is encouraging direct flights from Jordan’s capital Amman and Lebanon’s capital Beirut to tourist hotspots such as Hurghada and Sharm el-Sheikh.

Kuwait City, and the Saudi cities of Riyadh and Jeddah, launched direct flights to Hurghada and Sharm el-Sheikh in early 2014.

Arab visitors are expected to play a significant role in the revival of tourism, especially since a weak Russian ruble is expected to keep many Russian tourists away.

Egypt’s Arab tourist industry grew by 300 percent in 2014 compared with 2012.