wtm-la14Abu Dhabi’s tourism industry is heading for the World Travel Market Latin America this month with a nine-strong delegation out to nurture growing tourism traffic from Brazil.

Led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), a dedicated pavilion at the trade show, which runs in Sao Paolo from April 23-25 will be looking to entice more Brazilian travellers onboard Etihad Airways’ daily service from Brazil’s commercial capital as arrivals from the country trend at double-digit growth.

“The Brazilian market, with its huge population and high available spend, is of enormous potential, particularly from the stop-over point of view as Brazilians travelling to the Far East and Australia can connect easily via Abu Dhabi and may choose to break their journey to rest and take in the sights,” said Mubarak Al Nuaimi, Promotions and Overseas Offices Director, TCA Abu Dhabi.

In the first two months of this year, some 1,612 Brazilians stayed in Abu Dhabi’s hotels and hotel apartments, which is an 83% rise on January and February last year. On average the Brazilian guests stayed 3.34 nights and they delivered in total 5,389 guest nights, which is up 37% on the two months comparison.