sharjah-atm14On day two of the Arabian Travel Market Dubai, Sharjah continued to generate wide interest with a number of delegates, trade visitors and members of media visiting the Emirate’s stand.

HE Khalid Jasim Al Midfa, Director General, Sharjah Commerce and Tourism Development Authority, has underlined the importance of Sharjah’s participation in the Arabian Travel Market Dubai this year, at a time when the Sharjah Islamic Culture Capital celebrations are in full swing, shining the light on the Emirate’s cultural and Islamic heritage and asserting its position as a pioneering cultural and family destination.

Sharjah’s participation in the ATM Dubai, being held from May 5 to 8 at the Dubai International Convention and Exhibition Centre, bringing together more than 3,200 participants from 90 countries. The high-level Sharjah delegation includes more than 15 government entities and private sector actors of the tourism and hospitality sector in the Emirate provides an ideal platform for showcasing this.

The Sharjah pavilion at the ATM Dubai this year turns the spotlight on the theme of the Sharjah Islamic Culture Capital 2014. With a distinct, contemporary look, the 558-square metre Sharjah stand reflects the various facets of Sharjah’s tourism experience, its tourist attractions, projects and renowned international festivals and events hosted by the Emirate throughout the year.  Visitors to the stand are received with traditional Emirati warmth, brochures and promotional literature about Sharjah in Arabic and English.

It is worth noting that Sharjah’s crowning as the Capital of Islamic Culture for the Year 2014 came in the framework of the program of the Capitals of Islamic Culture of the Organisation of Islamic Cooperation countries, supervised by and sponsored by the Islamic Educational, Scientific and Cultural Organization. Sharjah was chosen as the Capital of Islamic Culture for 2014 in compliance with the terms and conditions and basic criteria of the Islamic Cultural Capitals, because of the Emirate’s celebrated cultural history and its intellectual heritage and landscape.