Dubai Business Events (DBE), the Official Convention Bureau, recently signed a partnership agreement with the Professional Convention Management Association (PCMA) with a view to further raise awareness of Dubai as a destination for business events globally and more specifically with PCMA’s 6,500 plus members made up of meeting industry leaders from across the world. As a leading organisation for meeting and event professionals, PCMA strives to deliver superior and innovative education and promote the value of professional convention management to a global audience.
The partnership provides Dubai with access to PCMA’s impressive network of international meeting planners at global business events and trade shows around the world, including their own events, specifically their signature annual meeting ‘Convening Leaders’ which attracts around 4,000 leading delegates from the meeting industry. Headquartered in Chicago, USA, PCMA’s community strives to enhance their members’ professional development as well as their organisation’s face-to-face and online connections.
In due course, through the partnership, Dubai is expected to receive significant exposure through PCMA’s extensive networks. This will add to the exciting times that are already being witnessed as the emirate does its part to deliver the Tourism Vision for 2020, which is to double tourism numbers from 10 million visitors in 2012 to 20 million in 2020. Dubai’s aim to be the world’s premier destination for business events and increase the number of international meetings held every year has also been bolstered by its winning bid to host the World Expo in 2020.