Incentive group trips combining two Gulf destinations are proving increasingly popular with planners and participants eager to experience the region’s diverse tourism hotspots.

The most sought-after destination pairing is the Sultanate of Oman, renowned for its natural beauty, adventure tourism and cultural heritage, combined with Dubai, famed for its metropolitan dynamism, where shopping, sport, gastronomy and the world’s tallest building are all part of the lure.

Opportunities for Gulf destinations to leverage this twin-centre trend will be presented at the 2014 Gulf Incentives, Business, Travel and Meetings (GIBTM) exhibition, which returns to Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 March 2014.