Incentive group trips combining two Gulf destinations are proving increasingly popular with planners and participants eager to experience the region’s diverse tourism hotspots.

The most sought-after destination pairing is the Sultanate of Oman, renowned for its natural beauty, adventure tourism and cultural heritage, combined with Dubai , famed for its metropolitan dynamism, where shopping, sport, gastronomy and the world’s tallest building are all part of the lure.

Opportunities for Gulf destinations to leverage this twin-centre trend will be presented at the 2014 Gulf Incentives, Business, Travel and Meetings (GIBTM) exhibition, which returns to Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 March 2014.