In its latest bid to present itself as the upcoming international venue of choice, the Oman Convention & Exhibition Centre (OCEC) demonstrated its capability to host large-scale global events at the European Incentive Business Travel and Meetings Exhibition (EIBTM) held recently in Barcelona, Spain.
Coming hot on the heels of OCEC’s successful European Roadshow in London, Paris, Geneva and Brussels, EIBTM is one of the foremost global business travel industry gatherings, bringing together approximately 15,000 professionals from the convention and exhibition sector.
In collaboration with the Ministry of Tourism, the OCEC team highlighted the versatile appeal of Oman and the Centre to representatives from the educational, healthcare, commerce, industry, agriculture and financial sectors. OCEC’s participation at EIBTM aimed to build relationships and grow business opportunities with industry leaders to expand their knowledge base by meeting face-to-face with more than 30 top-level meeting planners and buyers from the across the globe.
“The energy at EIBTM was nothing short of infectious. It was remarkable to see influential decision makers from across the industry share our enthusiasm about this landmark project, as we presented our strong case as to why OCEC is the international venue of choice and what makes Oman so special,” said Gillian Taylor, Director of Business Development at OCEC.
“These are very exciting times for both OCEC and Oman. Our team continues to grow which brings together some of the finest talent from Oman and other parts of the world to embrace our shared vision. We have 22 events already booked for 2016 that are expected to bring more than 200,000 visitors to the Sultanate in our first year alone, which in itself underscores the potential of OCEC as an international exhibition and congress venue and driver of socio-economic benefits for the country. We aim to continually expand our market reach with the support of the Ministry of Tourism and key industry partners, as we advance on our journey to capture the industry on mass and secure business right through to 2024,” said Ms Taylor.
Muscat is only a seven hour flight from 50% of the world’s population, and OCEC promises to become the foundation for Oman’s emergence as a major force in the convention and exhibition marketplace. The Centre will feature an environmentally-friendly, world-class design, characterised by an elaborate lyric-style tiered auditorium seating 3,200, while the exhibition halls will give an innovative, column-free space of 22,000 square metres which can be sub-divided into five separate halls. Thirteen meeting rooms capable of seating between 80–300 delegates, as well as two Ballrooms, a VIP Pavilion, a shopping mall and a range of internationally branded hotels all culminate to demonstrate the vision that is the Oman Convention & Exhibition Centre precinct.