The 2014 Sharjah road show in India is being hosted by the Sharjah Commerce and Tourism Development Authority in cooperation with Air Arabia, the popular flagship airline of the emirate, and includes leading players of Sharjah’s hotel and tourism industry.
The promotional campaign will see Sharjah, which is being celebrated as the Islamic Culture Capital for Year 2014, promote itself in major Indian cities including Mumbai, New Delhi, Hyderabad, Chennai and Bangalore.
The Sharjah road show in India will begin with Mumbai (September 15), the financial capital of the nation and also known as the home of Bollywood, the world’s biggest movie industry. Next on the agenda is New Delhi (September 16), which is the capital of the country and is known for its rich history, grand mosques and Islamic monuments.
The third stop on the itinerary is Hyderabad (September 18,) the city of Charminar and capital of Andhra Pradesh and Telangana. The Sharjah team will head to Chennai, the Southern coastal city, on September 19 followed by Bangalore, India’s Silicon Valley, on September 22.
As part of its India campaign, the Sharjah delegation, which includes Golden Tulip and Hotel Copthorne, will hold presentations for media and tourism industry besides individual interactions and meetings with industry leaders, investors and government officials.