The Sharjah stand at the WTM London exhibition has been attracting considerable attention of the travel and tourism industry.

The SCTDA officials held meetings and talks with senior officials and leading figures of the industry which included Mr David Scowsill, President & CEO, World Travel and Tourism Council. The meeting with Mr Scowsill highlighted the growth and development of Sharjah’s distinct tourism product with focus on the special tourism activities, events and cultural festivals hosted by the emirate throughout the year.  The two sides exchanged experiences and ideas about tourism promotion and cooperation.


The Sharjah stand handled 52 meetings from high profile travel journalists and trade members. Khalid Jasim Al Midfa, Director General, Sharjah Commerce and Tourism Development Authority underscored the significance of these regular meetings with leading players of the international travel and tourism industry, saying they offer an important opportunity to highlight Sharjah’s tourism offering capitalizing on its strengths and successes as a diverse tourism and cultural destination. It is this focus that has brought it global recognition and laurels such as the prestigious Capital of Islamic Culture Award for 2014 and the Capital of Arab Tourism Award for 2015.

Al Midfa noted his satisfaction at the success and the positive response that the Emirate of Sharjah has been receiving at the WTM London exhibition, especially from the crucial European tourism markets, which have registered steady growth in recent years.  Sharjah received more than 409,585 European tourists in the first 6 months, registering a remarkable 17% increase over the same period last year when the emirate received 349,670 tourists.