Beko, one of Turkey’s major household appliance manufacturer, signed a four-year sponsorship agreement with Barcelona FC on Monday, becoming the third largest sponsor after Nike and Qatar Airways.

The agreement was unveiled at a press conference held in Barcelona’s famous stadium, Nou Camp, with President of Koc Holding, Mustafa Koc along with officials from the company, in which Beko operates as a subsidiary, and President of Barcelona, Josep Maria Bartomeu.

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As per the sponsorship agreement, Barcelona’s football and basketball teams will bear the “Beko” logo in their shirt’s arms and on the club’s practice t-shirts.  Beko unveils its new brand logo for the first time through the FC Barcelona partnership.

The agreement will come into force starting from 1 July and will last for four years. The sponsorship amount will be kept confidential by mutual assent.