sephora-abudhabiAbu Dhabi Duty Free, in partnership with DFS and Sephora, is set to open the world’s first Sephora pop up stores in an airport at Abu Dhabi International Airport.

The stores, which will be open at Terminal 1 and Terminal 3 between August 1st and October 31st, will provide an unparalleled assortment of beauty products representing Sephora’s own private label range “Made In Sephora”.
The addition of Sephora to the roster of brands on offer at Abu Dhabi International Airport is consistent with the company’s objective of delivering an outstanding passenger experience. Beauty and Fragrance was the biggest selling product category in 2014, with a 31% share of Duty Free turnover, helping to increase overall annual sales by almost 10%.

Daniel Cappell, Acting Chief Commercial Officer at Abu Dhabi Airports, said: “We are delighted to welcome Sephora to Abu Dhabi Duty Free and to be the first airport to host them in a duty-free retail space managed and operated by our retailer partner DFS. Beauty and Fragrance is an important part of our offering to passengers and the choice of leading brands has increased to meet their demands. Sephora, with its unique, open-sell shopping environment, perfectly complements our commitment to offer travelers a world-class, unique shopping experience within the airport.”

Owned by Louis Vuitton Moet Hennessy (LVMH), the world’s leading luxury goods group, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also has a powerful beauty presence in countries around the world. It features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, fragrance, body, and haircare, in addition to its own private label. The brand operates approximately 1,900 stores in 29 countries worldwide, including 24 stores in the Middle East.