Etihad Airways has announced a new partnership with Victor, the fastest-growing on-demand private jet charter company in the world, to complement and promote its exclusive The Residence and First Apartment cabins, both available on the airline’s Airbus A380 fleet. The partnership also allows customers the ultimate convenience of chartering a seamless private aircraft connection to or from their international A380 flights.

Etihad Airways is the first scheduled airline to partner with private jet charter providers world-wide to promote specific scheduled flights on its extensive global network. The airline has seen strong interest and demand within the private jet market for its ultra-exclusive A380 cabins, and is using the charter distribution network to reach this important customer segment.

Victor, which has bases in London, New York and California, is the only jet charter company to provide real-time availability, and the only one fully disclosing transaction fees, and specific operator and aircraft details, offering customers total transparency and control with no upfront commitments. Victor’s end-to-end charter booking and flight management service is also unique, supported by innovative technology and using smartphones, tablets and computers.

The partnership features a bespoke technology integration which allows Etihad Airways guests to book The Residence, or First Apartments, together with private jet charter flights directly from the Victor mobile app, which launched in April 2015 – the first time commercial flights have been bookable seamlessly via a private jet service. The mobile app allows travellers to search, compare, book, and board a private jet entirely from their smartphones. Currently, 50 per cent of all Victor bookings are made through the mobile app, for aircraft types ranging from light jet aircraft to larger, longer range private jets.

Members of Etihad Guest, Etihad Airways’ frequent flyer program, will be provided with access to the Victor app, and an incentive offer of a Victor card with a value of USD $1,500 as a discount towards their first private jet charter booked using the app.

Etihad Airways’ A380s currently operate two of the three daily services from Abu Dhabi to London Heathrow, one of its two daily services between Abu Dhabi and Sydney, and one of its two daily services to New York JFK. In 2016, Etihad Airways will add its giant flagship aircraft on services to Melbourne and Mumbai.

Measuring 125 square feet, The Residence has changed the landscape of premium airline travel, providing a private three-room cabin, including a living room, double bedroom, private bathroom, dedicated Savoy-trained Butler, and onboard Chef.

The Etihad Lifestyle Concierge team, which works closely with the airline’s Butlers in-flight, delivers a highly personalised experience, offering a range of services including dining reservations, entertainment bookings, special events, destination information and lifestyle services. On the ground, a VIP Concierge team assists guests with all check-in and security formalities

The Etihad Airways A380 fleet is configured with nine ground-breaking First Apartments, featuring a completely private living space with a reclining lounge chair and an ottoman which converts to become a separate 80.5 inch long fully-flat bed. The onboard Chef provides First Apartment guests with superior à la carte dining, or a menu tailor-made from a larder of fresh ingredients.

Guests staying in The Residence and First Apartments enjoy full inflight connectivity, including WiFi and mobile services, advanced personal entertainment systems, and luxury chauffeur transfers to and from airports served by the Etihad Airways A380 fleet.