Giorgio Armani Autumn/Winter 2015/16 collection showcased at Hamad International Airport on Thursday 1 October. Passengers travelling through Qatar Duty Free (QDF) at Hamad International Airport (HIA) were the first in the world to enjoy a Giorgio Armani airport fashion event.

Giorgio Armani women’s and men’s clothing, bags and accessories from the Autumn/Winter 2015/16 collection were showcased in front of VIP guests and passengers. The live fashion presentation featured six models walking a runway starting in Qatar Duty Free’s Giorgio Armani boutique and extending out into the main passenger area. The event was held twice, both in the afternoon and evening.

Giorgio Armani stylists and make-up artists travelled from Milan to offer passengers a personalised shopping experience, make overs, styling tips and advice across the designer’s fashion and make up collection.

Last year Giorgio Armani selected Qatar Duty Free and HIA as the first airport in the Middle East to open a boutique. This year’s exclusive fashion event further underlines Giorgio Armani’s commitment to the market and supports Qatar Duty Free in achieving its ongoing ambition to provide global travelers with luxury brands and exciting and memorable shopping experiences that go beyond regular retail expectations.

The Giorgio Armani boutique at the Qatar Duty Free provides 190 m2 entirely dedicated to ready-to-wear collections and accessories for men and women.