Gulf Air entered into a strategic sponsorship agreement with Bahrain Airport Company, the official host of the inaugural Routes Middle East & Africa that will take place in the Kingdom of Bahrain later this year, which sees the airline become the event’s official carrier.
Taking place in the Kingdom of Bahrain from May 31 – June 02, 2015 Routes Middle East & Africa will bring together over 350 delegates from across Africa and the Middle East to meet and discuss route development opportunities across the region. Hosted by Bahrain Airport Company, the event is anticipated to see the participation of representatives from over 50 airlines, 70 airports and 10 tourism authorities.
As part of the sponsorship agreement Gulf Air will be offering the event organizers with complimentary airfares in addition to providing a 20% discount on airfares for all attendees and delegates when booking through gulfair.com.
Speaking on the occasion Mr. Maher Salman Al Musallam, Gulf Air A/Chief Executive Officer said: “We are delighted to partner with Bahrain Airport Company – a key industry partner for Gulf Air – to welcome such a first-time industry event to not only Bahrain but the entire region. We look forward to welcoming visitors to the Kingdom to learn more about our industry expertise and potential while experiencing all that Bahrain has to offer. I look forward to the success of Routes Middle East & Africa 2015.”
Mr. Mohamed Yousif Al Binfalah, Bahrain Airport Company Chief Executive Officer spoke at the signing ceremony: “Securing this prestigious inaugural event is the result of the collective efforts of our partners and stakeholders and having Gulf Air as the official carrier is definitely a great win. We are confident that this world-class forum will reiterate Bahrain’s role as an aviation hub in the MENA region and highlight our deep-rooted aviation heritage which is deeply linked to Gulf Air’s history and heritage. We are happy to bring this prestigious event to Bahrain and have the added opportunity of showcasing the Kingdom’s warm and welcoming culture.”
As a key national infrastructure asset, Gulf Air connects Bahrain to the world serving as a powerful driver for the economy and supporting the Kingdom’s ongoing economic growth. In line with this, Bahrain’s national carrier is also the Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix ever since it made history as the first Formula One Grand Prix to be held in the Middle East in 2004 and has held the coveted title of Official Airline and Sponsor of the biennial Bahrain International Airshow since it was first held in 2010.