Qatar Airways secured another digital milestone last week as the five-star airline became the world’s first to pass the 10-million-fan mark on Facebook, reaffirming its position as the world’s most popular airline on the most popular social media network. The airline first became the most popular carrier ever on Facebook when it passed eight million fans in December 2014, and has held the title consistently since.

Qatar Airways created its Facebook account in 2011, and has grown its on-line community through multiple engagement strategies, including current competitions such as “The Heart of Barca”, where FC Barcelona fans can enter to win exclusive prizes and experiences. Other successes include the recent “#DREAMSterdam” competition, asking fans to submit original art work capturing the spirit of Amsterdam , which Qatar Airways started serving in June 2015. More than 280 original art work pieces were submitted for this competition, and a gallery is available on Qatar Airways’ Facebook page to view them.