The travel market in the Middle East is lucrative and booming, as evidenced by a 13% annual increase in traffic last year – the highest of any region across the globe. And profits from ancillary revenues are one of the factors fueling growth in airline travel throughout the region.

Dufry, one of the Middle East’s leading duty-free retailers, together with Air Arabia, a low-cost airline based in United Arab Emirates (UAE) are expanding their ancillary revenue capabilities through the renewal of an agreement with GuestLogix – the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry.

GuestLogix has supported fleet-wide duty-free retailing onboard Air Arabia flights since 2012. Through the expanded agreement, the company will provide the very latest merchandising services and payments technology to Air Arabia, including

·         Upgraded PCI-compliant point-of-sale (POS) handheld devices for improved onboard retailing.

·         User support for passengers, crew, travel-operator management and travel-operator vendors who use GuestLogix devices.

·         Multi-device support for transactions on smartphones, tablets, seatback IFE, streaming solutions and self-service kiosks.

·         Certified, secure payments across any payment method or currency

GuestLogix’ technology will enable Air Arabia’s passenger network – encompassing 100 destinations and 6.8 million annual trips – to deliver the best in onboard services, including a wide range of in-flight entertainment (IFE), buy-on-board and food options.