Egypt expands its new tourism campaign in the Kingdom of Saudi Arabia in an attempt to revive the country’s ailing tourism industry.
Under the name of “This is Egypt” (#ThisIsEgypt), the campaign kicks off today in Jeddah with Egyptian Tourism Minister Hisham Zazou who is currently visiting the oil-rich country to launch the campaign that will also target the United Arab Emirates (UAE) and Kuwait.
The tourism sector is one of Egypt’s main sources of foreign currency. The industry took a hit following the 2011 uprising that toppled Hosni Mubarak.
Sami Mahmoud, chairman of Egypt’s tourism authority said the new month-long campaign hopes to attract Arab tourists for Christmas breaks and mid-year vacations. Mahmoud pointed out that the campaign, which will depend heavily on social media, would also include a promotional video that targets audiences from the Gulf.
The video will be screened on satellite channels in Saudi Arabia, UAE, and Kuwait. It will also be displayed on screens in major business centres, Mahmoud said.
Zazou explained that the campaign focuses on these three Gulf countries in particular as they are the Arab countries which contribute the most to Egypt’s tourism industry.