logo_emaarEmaar Hospitality Group launches a contemporary new mid-market lifestyle hotel brand; Rove Hotels that will roll out 10 properties across central locations in Dubai and the region by 2020.

Rove Hotels celebrate the very heartbeat of the city with its unique approach to deliver value hospitality experiences for the young and young at heart global traveller, who explores without borders.

Meaning ‘to traverse,’ Rove infuses 21st century innovation with sophistication and historical enrichment to deliver an unparalleled experience. Drawing inspiration from both Dubai’s heritage and its remarkable leaps of achievement, the properties serve as tech-savvy, social and cultural hubs for international explorers.

Rove Hotels are for the modern, attentive, value-conscious and socially networked generation as well as families.

Philippe Zuber, Chief Operating Officer of Emaar Hospitality Group, said the new hotel brand complements the Dubai Tourism Vision 2020 announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to welcome over 20 million annual visitors by the turn of the decade.

The rooms are spacious at 26 sq metres and feature a 42 inch TV screen complete with media hub, designer mattresses and a modern bathroom. Nearly half the rooms are interconnected making Rove Hotels a family-friendly destination, allowing families comfortable yet affordable accommodation options.

Innovative services include an e-Concierge application provided on smartphones and a self-check-in station eliminating waiting time in addition to the convenience of late check-outs. A 24-hour gym, a welcoming pool and sun deck cultivate a relaxing ambience. All hotels will also have a 24-hour self-service Laundromat. For effortless connectivity, all hotels are located in easy access to the public transport including the Dubai Metro, bus and tram stations.

The hotels also serve fresh, locally produced culinary creations full of flavour and will have distinctive dining out destinations that appeal to all. The all-day dining outlets at the hotels are fully integrated with the community offering a thoughtful selection of food and beverages reflecting multiple cuisines including Arabic, Western and Asian. They are ideal as an occasion spot, a place for a coffee to go, an early morning breakfast, a terrace lunch, a snack over emails, a relaxed after-work gathering or dinner with friends and family.

To further add to the guest’s convenient experience, Rove also has a convenience store that provides 24- hour services showcasing a range of day-to-day amenities, fresh food and the choicest snacks.

Only 20 minutes from the Dubai International Airport and directly opposite The Dubai Mall, the world’s most-visited and largest retail and entertainment destination, Rove Za’abeel will feature 420 rooms in 14 floors, providing a stylized, culturally inclined and connected getaway for guests. The foundation works have been completed with scheduled opening in 2015