Jumeirah Group, the global luxury hotel company and a member ofDubai Holding, today announced the first deal for its new contemporary lifestyle hotel brand,Venu™, following the signing of a management agreement with Meraas Holding.

10451894_10152790414051731_3785229929759130911_nThe Jumeirah Group will operate the Venu Bluewaters Island Hotel together with adjoining serviced residences, which will be operated under the Venu Living brand. The Venu properties are expected to open in 2017 and will offer close to 300 hotel rooms and 119 serviced apartments.  Bluewaters Island is a mixed-use development that will be located off the coast of Dubai. At the heart of the development is Dubai-I, the world’s largest Ferris wheel. The island will also host retail, residential, hospitality and entertainment zones.

In addition to extensive beachfront access, the Venu Bluewaters Island Hotel will offer a wide range of restaurants, a spa and conference and meeting facilities.  Venu is an exciting innovation for the Jumeirah Group. It will operate as an independent brand attracting guests with a passion for simplicity and style, appealing to the modern traveller with its sleek, modern feel. A lifestyle hotel inspired by the spirit of Dubai, Venu offers guests a contemporary experience underpinned by the Jumeirah Group’s reputation for quality and service.

The new management agreement bring the total number of properties in Jumeirah Group’s future hotel pipeline to 26, in addition to the 22 already in operation in Europe, the Middle East and Asia.