Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, has been voted number one in the ‘Hotels and Resorts’ category in the YouGov BrandIndex, UAE BestBrand Rankings for 2014.
BrandIndex is the measure of brand perception and continuously measures public perception of thousands of brands, including more than 400 in the UAE. The rankings are compiled using the BrandIndex Buzz score. This is an aggregate measure of positive and negative perception that UAE consumers have about the brand, based on news, advertising and word of mouth.
Alison Broadhead, Chief Commercial Officer, said: “We are extremely proud to have been recognised as the number one brand in the UAE by YouGov BrandIndex for the second year running. The award reflects the high quality and consistent high service offered by the Jumeirah Group in all our hotels and demonstrates that, despite growing competition, our brand is still regarded as the best in the country.”
Thousands of consumers are interviewed every day, yielding over 2.5 million interviews a year. BrandIndex operates at national and international levels, allowing companies to track brand perception in just one country, compare across multiple countries or monitor a global picture.