Jumeirah_Porsche-Centre

Jumeirah Messilah Beach Hotel & Spa, Kuwait’s idyllic resort, has partnered with Porsche Centre Kuwait, Behbehani Motors Company to help raise awareness of environmentally friendly transport options.

The hotel will host the Porsche Panamera S E-Hybrid car at its main entrance to provide an alternative luxury mode of transport for the hotel’s VIP guests and celebrities, while at the same time raising awareness of hybrid cars and educating motorists about reducing fuel consumption and CO2 emissions.

The Porsche Panamera S E-Hybrid is the world’s first plug-in hybrid model on the luxury class market. The 416 hp model has an electric driving range of up to 36 kilometers after which the vehicle will switch to normal fuel or the driver can recharge it. The car has an NEDC fuel consumption of just 3.1 liters per 100 km which equates to CO2 emissions of just 71 g/km – the same level as a compact car. In addition to the Porsche Panamera S E-Hybrid, Porsche is a market-leader in the production of plug-in hybrid cars and is the only manufacturer to offer three hybrid models. Its E-Hybrid line-up includes the Panamera S E-Hybrid, 918 Spyder and the recently launched Cayenne S E-Hybrid – the world’s first plug-in hybrid in the premium SUV segment.

“This collaboration showcases our commitment to sustainability. We are proud to support an environmentally friendly initiative and to have partnered with Porsche – a globally recognised and respected automobile brand. It’s important to protect the environment against the harmful emissions of conventional fuel-powered, combustion engine cars. Our guests will not only enjoy the comfort of Jumeirah Messilah Beach Hotel and Spa but can now take advantage on environment-friendly luxury transport,” said Hakan Petek, General Manager, Jumeirah Messilah Beach Hotel and Spa.

Porsche Centre Kuwait, Behbehani Motors Company— Deputy Group General Manager Roger Kyriacou said: “For more than eight decades Porsche has continued to build on its unrivalled legacy of breaking new automotive ground in the field of sustainability. Porsche Centre, Kuwait Behbehani Motors Company has always been dedicated to environmental protection and finding innovative solutions to reducing fuel consumption and CO2 emissions.

The Porsche Panamera S E-Hybrid provides advancements in both efficiency and sportiness and is a pioneering vehicle because it delivers the dynamic performance and power expected from Porsche, while also helping individual owners to reduce their carbon footprint. We are proud of our partnership with Jumeirah Messilah Beach Hotel and Spa and the important work we will be doing together to raise environmental awareness.”

In its commitment to create a positive impact in Kuwait and engage its guests and colleagues, the Jumeirah Messilah Beach Hotel & Spa is actively involved in social responsibility initiatives and activities such as the Earth Hour, Breast Cancer Awareness, World Autism Day, student school projects, art competitions and beach clean-up drives.