Rotana, the leading hotel management company in the Middle East, Africa, South Asia and Eastern Europe, has been recognized for its continuous efforts and success by attaining a special achievement award for the World’s Leading Business Hotel Brand at the World Travel Awards, the premier global awards event that promotes excellence in the travel and tourism industry.
Furthermore, the Beach Rotana Abu Dhabi has brought home top honors at the event, taking the World’s Leading Corporate Resort title along with a new addition of award this year in the category of World’s Leading New Hotel at the ART Rotana, Amwaj Island, Manama, Bahrain.
The awards were announced recently at the red carpet gala ceremony in El Jadida, Morocco.
Commenting on yet another extraordinary year of achievements, Mr. Omer Kaddouri, President & CEO of Rotana said, “We are extremely delighted to be recognized as the World’s Leading Hotel Brand and for the Beach Rotana Abu Dhabi, our company’s flagship property, to be awarded the World’s Leading Corporate Resort, in addition to our newest property in Bahrain, Art Rotana, to be recognized as the world’s leading new hotel”.
“Rotana won, and for the ninth year in a row, the ‘Middle East’s Leading Hotel Brand’ and a leader in so many award categories and for the fourth year we participate at the final of the World Travel Awards and we are proud of our achievement. This is a clear reflection of the Rotana team’s hard work, dedication and passion, which continues to exceed our guest’s expectations.”
Hailed as “The Oscars of the Travel Industry” by the Wall Street Journal, WTA is recognized worldwide as the ultimate travel accolade. Each year the coveted World Travel Awards attracts VIPs, senior tourism figures and international media, hitting the travel industry community and building to a crescendo with the annual Awards Presentation Ceremony. The World Travel Awards were established in 1993 to acknowledge, reward and celebrate the enormous achievements found in all sectors of the global travel industry.
Rotana has grown to become the largest hospitality management company in the Middle East and Africa region – our brands are not only widely recognized, but also much admired across the Middle East and in our feeder markets.
Rotana’s strategic development is orchestrated by a team of professionals, who have exceptional international experience and a fundamental understanding of the cultures and communities of each country where we operate.
Until recently our strategic focus has been nothing less than to have a property located in every country in the Middle East, Africa, South Asia and Eastern Europe. This plan is under full sail. Rotana is managing an ambitious expansion that will see our portfolio of operational properties increase from two in 1993 to 100 in 2020. This impressive growth in the number of Rotana properties is powered by a consistency in ‘getting it right’ first time, every time.
With our Middle East network well consolidated, we have recently set in motion a roadmap to expand our brand footprint across additional regions and within these regions certain specific countries where we believe we will be able to bring high value returns to property owners/developers whilst delivering the best-in-class standards of hospitality to our guests.
We have been able to achieve such success within a relatively short period of time by offering the best-in-class international hospitality standards which have been perfectly blended in with the essence of traditional Arabian hospitality. Rotana is a multi-brand hospitality management company, operating the following five main brands: Rotana Hotels & Resorts for the 4 and 5 star properties, Centro Hotels, a 3 star plus concept for the budget traveller, Arjaan Hotel Apartments for the long terms stays, Rayhaan Hotels & Resorts, Rotana’s alcohol free 4 and 5 star properties, and The Residences by Rotana for the long staying guests looking for a permanent home within the country of residence. Customers are attracted and retained by the offer of a wide array of choices in terms of location, budget and style of property.
“These awards stand testimony to the passion and commitment we have as an organization to play a pivotal role in the growth of Rotana. The enthusiasm and sheer professionalism that our entire team shows towards their work and the industry is what has allowed us to achieve our success and we are delighted that our efforts have been recognized”, concluded Mr. Omer Kaddouri.