ibtm arabia announced that Abu Dhabi Convention Bureau will be the exclusive premier partner for the closed event which is set to take place at the five-star, The St. Regis Hotel Saadiyat Island Resort, Abu Dhabi, from 10-12th February 2015.
Lois Wilcox, Exhibition Manager, ibtm arabia, commented, “We are delighted to have Abu Dhabi Convention Bureau on board as our premier partner for ibtm arabia. Abu Dhabi is rapidly evolving into a world-class, sustainable meetings industry destination and our strong relationship with Abu Dhabi Convention Bureau has really allowed us to showcase the destination’s potential to prospective meeting planners from across the globe.
ibtm arabia has significant potential for growth for the global, regional and local meetings industry according to Mubarak Al Shamisi, Director of Abu Dhabi Convention Bureau – a dedicated entity of Abu Dhabi Tourism & Culture Authority charged with stimulating the meetings industry in the emirate.
“We are confident that our commitment to ibtm arabia will bring significant benefit to our growing MICE sector, and expand awareness of our luxury, competitive destination to global industry players. As the premier partner for this year’s inaugural event, we will demonstrate a commitment to supporting our public and private sector partners to ensure Abu Dhabi remains front of mind as a leading regional MICE destination’” he added.
ibtm arabia is an exclusive event designed for meeting professionals, where Hosted Buyers and exhibitors are carefully selected using a quality over quantity approach. The event will have an equal number of Hosted Buyers and exhibitors and will not be open to trade visitors.
This new closed-show format will ensure that buyers and exhibitors can focus solely on their business appointments and the new one-to-one mutual matching format will ensure that exhibitors attending can select the Buyers that they want to meet with.