This year, Switzerland aspires to enhance its tourism share from GCC states with a brand new experience: The Grand Tour of Switzerland. After attracting a record high of visitors in 2014, the number of visitors from GCC will grow further.
On the Grand Tour of Switzerland, which will be launched in spring 2015, the journey is the goal. During the 1600 km long route the guest will be leaded through four linguistic regions, over five Alpine passes, to eleven UNESCO World Heritage Sites, two Biosphere Reserves and along 22 lakes. In short, an experience to the country’s most scenic and cultural highlights, strung together like pearls on a necklace.
On the Grand Tour of Switzerland, a stop in the most famous destinations of Switzerland is must: Geneva, Lausanne, Montreux, Gstaad, Interlaken, the Jungfrau-Region, Bern, Lucerne, Zurich, St. Moritz, the Ticino/Lugano and the Matterhorn Region with its thrilling activities and its lush green nature. And of course, a stay in one of the many luxurious hotels along the route will top up any expectations.
The partners of Switzerland Tourism are Geneva & Lake Geneva region, Gstaad, Interlaken, Jungfrau Region, Bern, Lucerne, Zurich, St. Moritz, Ticino, Zermatt/Matterhorn Region, Swiss Travel Systems, Swiss Travel Center, Bucherer, Swiss Health and Swiss International Airlines.
To ensure high standards of pleasure for tourists, Switzerland Tourism is operating its online website www.MySwitzerland.com with 2,400 pages of Arabic content for information and easy reservations.
Source: The Saudi Gazette 2015