New data has revealed some intriguing insights on the growth of first and business class passenger volumes for Gulf carriers in 2015. First class passenger volumes for Emirates, Qatar Airways and Etihad Airways on the top 10 Origins & Destinations between Europe and Asia Pacific increased 67%, whilst business class traffic increased by 47% between 2014 and 2015.
According to the data analysis by the Amadeus Travel Intelligence team, this staggering growth in premium classes was complemented by healthy overall growth, with a 7% increase in passenger volumes across all cabin classes for these routes. The data analysed takes into account all bookings in the Amadeus system made via traditional and online travel agencies from across the globe.
This analysis is a reminder that business success in the 21st century travel industry will be directly related to an organisation’s ability to harness the value of data. For example, travellers, particularly premium passengers, want to shop for travel on their own terms. With actionable data like this, airlines can respond to their customers’ needs by making their comprehensive offering available consistently across sales channels. This helps build and nurture customer relationships, which is in line with the commitment to customer service excellence espoused by carriers like Emirates, Qatar, and Etihad.
Amadeus Travel Intelligence takes the pain out of big data and also enables travel players to make effective use of data and analytics to improve the profitability of their business.