Aloft_Dubai_The_PalmA 192-room Aloft hotel will be opened on Dubai’s iconic man-made island – Palm Jumeirah next year.

Aloft Dubai, The Palm will be the brand’s first resort in the Middle East, complete with beach access, when it opens its doors as the first mid-market hotel brand on the island.

Starwood Hotels & Resorts Worldwide, Inc. has signed an agreement with Mr. Rashid Al Abbar to open the property in 2017. Mr Rashid Al Abbar said, “This is a very exciting and prestigious opportunity for us to work with Starwood who are leaders in the hospitality industry. From the moment we shortlisted the proposed brands for this venture, we were convinced that the Aloft brand was the clear leader and are happy with our decision. We are confident that Aloft Dubai, The Palm will create a new level of experience for guests by providing an international, mid-level, resort style hotel in Palm Jumeirah, at attractive rates.”

Aloft Dubai, The Palm will have 192 guest rooms, including 10 suites, with plush platform beds, large walk-in showers and complimentary Bliss® amenities. The resort will offer guests access to a 500-metre stretch of beach, complete with sun beds and a gazebo for leisurely lounging. Designed with the needs of the savvy hyper-connected traveller in mind, the hotel will feature SPG Keyless—Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property.

The property will offer the brand’s signature W XYZSM Bar, a buzzy public space where guests can mix and mingle over good music; re:fuelSM by Aloft, the ‘grab and go’ eatery open 24 hours a day; an all-day dining outlet and a speciality restaurant. Guests who wish to maintain their workout routine while travelling can do so at re:chargeSM, the fully equipped fitness centre, or enjoy a refreshing dip in the outdoor Splash pool. For events and conferences, Aloft Dubai, The Palm will offer over 100 square meters of creative space including four meeting rooms equipped with the latest audio-visual technology.