Speaking at the Arabian Travel Market 2016 today, Laurent A. Voivenel, CEO of HMH stated, “Oman is a key development market for HMH in keeping with our strategy to prioritize expansion in GCC and we are proud to debut our brands in the country with two exceptional properties. The hospitality industry in Oman is witnessing remarkable growth at the moment and we are eager to capitalize on the favourable market conditions. HMH is well-positioned in the region and equipped with the most advanced technology and we are confident both Coral Muscat Hotel & Apartments and Corp Muscat Al Muzn Hotel will add tremendous value to our growing presence in Oman while strengthening our international portfolio.”
Focusing on the mid-market sector in response to the demand from budget-conscious travellers, HMH has outlined an ambitious expansion strategy to grow its footprint in Oman. Laurent stressed, “Oman saw inbound tourism numbers rise by an average of 7.4% per annum in the last decade and is targeting 12 million visitors annually by 2020 which is fueling the demand for quality mid-market hotels. Oman Ministry of Tourism has forecasted hotel room capacity to expand at an annual growth rate of 5.3% over the next four years while tourism is expected to contribute 5% to the country’s GDP by 2020. These figures are indicative of growing appeal of Oman among global travelers and presents an enormous opportunity for HMH.Our aim to have six hotels in Oman by 2020 while multiplying by four our total inventory of keys.”
Coral Muscat Hotel & Apartments welcomed its first guests earlier this month. The deluxe 4-star property is conveniently located in Qurum merely 20 minutes-drive away from Muscat International Airport and enjoys close proximity to diplomatic and commercial city centre. It is part of a shopping arcade and multiplex and features 88 beautifully furnished apartments including 23 one-bedroom apartments, 20 one-bedroom deluxe apartments and 45 two-bedroom apartments. On site are an international all-day-dining restaurant, pool deck and lounge, terrace lounge, superb meeting venues for small to medium sized conferences as well as excellent leisure and fitness facilities such as a fully-equipped gymnasium, aerobics room and swimming pool.
Corp Muscat Al Muzn Hotel is expected to open its doors by first quarter of 2018 and is strategically located in Muwaleh, in close proximity to Muscat International Airport, major business hubs, industrial areas and government institutions. Featuring 132 guestrooms, the hotel will complement Al Muzn Mall and will offer a host of services and facilities tailored to the needs of modern business and leisure travellers. From fine quality dining, to a fully equipped business center and recreational facilities, Corp Muscat Al Muzn Hotel will provide all. Some of its key features include: multi-cuisine restaurant with room service, business centre services, conference facilities, basement car parking, free wireless high-speed Internet, rooftop swimming pool and spa facilities.