Etihad Airways will debut its innovative mobile exhibition unit at this week’s Arabian Travel Market (ATM) in Dubai, providing delegates with a first-hand experience of its award-winning cabin products and inflight service.
The 16m long mobile exhibition unit, weighing approximately 22 tonnes and measuring 50m², travelled to the UAE from Europe where it has clocked 60,000km in 18 months, having visited trade events and exhibitions across Switzerland, Germany, France, Italy, The United Kingdom, The Netherlands, Ireland, Belgium and Spain.
The UAE’s national airline will also host Halima Aden, the American fashion model and icon, on its stand. Somali-born Halima will take part in a live Q and A in the theatre section of the stand, where she will discuss Etihad’s winning partnerships with the world of fashion.
The mobile exhibition unit includes full-size mock-ups of The Residence, the world’s only three-room cabin on a commercial airline, and the First Apartment both of which are currently onboard the airline’s A380 fleet, as well as the First Suite from Etihad’s Boeing 787 aircraft.
Painted in Etihad’s ‘Facets of Abu Dhabi’ corporate colours, the mobile exhibition unit also features the airline’s renowned Business Studio and Economy SmartSeat.