New York City was ranked first place with over 68 million posts, with London, Paris, and Dubai making it to the top 5. The report also shows that Los Angeles, Tokyo, Las Vegas , San Diego, Rome, Atlanta, and Rio de Janeiro have experienced an annual growth of over 100% in terms of hashtag usage.
The popularity of different social media platforms was phenomenal over the last few years. According to a recent survey, 97% of the millennials share pictures while travelling, especially on Instagram. A creative community leveraging the power of visual storytelling, Instagram has now become the most preferred alternative for people to share their positive experiences. With more than 600 million active users as of now, over 40 billion photos have been shared till date by the Instagram users. The number of photos and images shared via Instagram per day is a whopping 95 million. Also, around 50% of the brands have now started using Instagram for business.