Qatar Duty Free (QDF) announced the launch of the Prada Voyage Experience at Hamad International Airport (HIA).
Passengers will be able to capture their favourite moments at a Prada Voyage photo booth located in front of the confectionary area at Hamad International Airport. The podium will also feature an interactive fragrance discovery area as well as a gift wrapping station.
Qatar Duty Free Vice President Operations, Mr. Thabet Musleh, said: “We are delighted to introduce the Prada Voyage experience at Qatar Duty Free. This innovative pop-up provides an opportunity for passengers to enjoy an interactive, personalised experience from Prada Parfums. This launch is a new step towards further enhancing the passenger experience at QDF. Interactive pop-ups offer a fresh and unique way to engage our customers, and are just one of the ways in which we seek to delight our passengers with something new every time they pass through our home and hub Hamad International Airport.”
Prada Voyage will offer passengers a unique experience with a personalisation stand that will enable them to customise their perfume bottle with a Saffiano leather tag stamped with their initials. The Prada Voyage photo booth will be available for passengers to capture, print and share their favourite moments, along with postcards that customers can decorate with exclusive QDF stamps and mail to their loved ones.
Prada’s diverse fragrance collection available at Qatar Duty Free includes: the iconic duo of La Femme Prada and L’Homme Prada; Prada Luna Rossa for men with powerful and fresh scents exploring man and nature, as well as the Prada Candy collection inspired by Prada’s femininity in a set of bold and lively scents.
QDF boasts more than 90 elegant boutiques and luxury, high-end stores, as well as more than 30 restaurants and cafés covering an area of 40,000 square metres at HIA, providing travellers with a world-class shopping experience under one roof. Luxury brands also available at the five-star airport include Tiffany & Co., Gucci, Bulgari, Hermès, Hugo Boss, Moncler, Rolex and Harrods.
Qatar Duty Free was recently awarded ‘Airport Retailer of the Year’ at the 2018 DFNI Global Awards. In addition, in April, the leading airport retailer was recognised at the PAX International Readership Awards, when Qatar Airways won ‘Best In-Flight Duty Free Program’ for the Middle East and Africa and was acknowledged as an industry leader for its outstanding in-flight duty free service, which is operated by Qatar Duty Free.
HIA the home of QDF, has already met a number of significant milestones in 2018, including being ranked fifth ‘Best Airport in the World’, fourth ‘Best Airport for Shopping’ and fifth ‘Best Airport for Dining’ at the Skytrax World Airport Awards 2018. HIA is the only airport in the Middle East to be ranked in the world’s top 10 airports of 2018. At the annual awards ceremony, HIA also took home the title of ‘Best Airport in the Middle East’ for the fourth year in a row, and ‘Best Staff Service in the Middle East’ for the third year in a row.
About Prada Parfums: The Poetics of Contradiction
A Prada fashion show is always a revelation, an utterly unique collection, composed of seemingly contradictory elements, designed to provoke a vivid reaction, at once intellectual and emotional. A Prada perfume is the manifestation of that singular methodology. Start with something – an idea, a technique, an exquisite ingredient – then turn it over, play it backwards, break it into pieces, mix it with something unexpected. Then start to rebuild it in a manner that references the old but with the elements recombined. Suddenly something mysterious and alchemical happens, and the familiar is reinvented as something entirely new and surreal. Prada perfumes are sensory hybrids composed with just such ideas in mind: lush olfactory investigations into the essence of contemporary beauty, fashion, and luxury.