Qatar Airways announced yet another sporting partnerships with the world-renowned Argentinian football club; Boca Juniors from the upcoming season (2018/19) through the 2022/23 season. Qatar Airways will become the Official Jersey Sponsor of the club.
The new partnership further strengthens Qatar Airways’ global partnership portfolio and will see the airline’s logo proudly appear on the club’s jerseys, allowing the Qatar Airways brand to be seen by millions of football fans around the world, while championing the airline’s belief of sports as a means of bringing people together.
Qatar Airways has long celebrated strong ties with the South American continent, where it flies daily to São Paulo and to the capital of Argentina, Buenos Aires, since 2010. Qatar Airways Group further strengthened these ties in December 2016 through a strategic investment by acquiring 10 per cent of South American LATAM Airlines Group.
Boca Juniors President, Mr. Daniel Angelici, said: “We are very proud and grateful that one of the most prestigious airlines in the world has chosen Boca Juniors as part of their regional expansion strategy in South America. We are sure this agreement will be very fruitful for both institutions in fulfilling their objectives and goals.”
Qatar Airways is already renowed for championing sport as a means of connecting communities around the world. Qatar itself celebrates a dedicated National Sports Day each year, while the airline already partners with other football club giants such as leading German football team FC Bayern Munich AG, of which it is a Platinum Partner, and as announced in April, as Main Global Partner of AS Roma, with the airline’s logo appearing on the team’s shirts.
Qatar Airways is also the Official Airline Partner of FIFA, which includes 2018 FIFA World Cup Russia™, the FIFA Club World Cup™, the FIFA Women’s World Cup™ and the 2022 FIFA World Cup Qatar™, as well as the Formula E electric street racing series.