Qatar Duty Free (QDF), known for providing a world-class travel shopping experience, is delighted to announce that its TAG Heuer signature store at the award-winning Hamad International Airport (HIA) is the top performing boutique amongst all TAG Heuer stores found in the travel retail sector globally, and is the second best performing franchise boutique in the world, based on sales performance.

The TAG Heuer boutique at HIA features a range of carefully selected luxury watches and prestige Swiss timepieces for both men and women.

Head of Qatar Duty Free, Mr. Thabet Musleh, said “Qatar Duty Free is a world-leading retailer. We offer our customers the most sought-after brands, such as TAG Heuer, which showcase the art of Swiss watchmaking by bringing together some of its finest and most-desired timepieces currently available on the global market for passengers travelling through HIA. The selection of premium timepieces in the collection represent the ultimate in design, style and quality, and epitomises the product excellence that can be discovered throughout Qatar Duty Free. We are very proud to have been able to deliver such successful results at our TAG Heuer boutique, now ranked as the top performing boutique in the global travel retail sector.”

TAG Heuer’s Brand Director in the Middle East, Mr. Nicolas Pic, said “We are delighted to have one of the most successful global franchise boutiques in QDF at HIA. We look forward to continuing to build our longstanding relationship with QDF in order to offer our much-loved TAG Heuer products to the millions of passengers that are set to journey through HIA this year.”

Founded in Switzerland in 1860 by Edouard Heuer at the age of 20, TAG Heuer has made history in the luxury watchmaking industry by creating the most accurate timing instruments and wrist timepieces in the world. Creating the mikrograph in 1916, sponsoring F1 teams in the 1970s and launching the first luxury connected watch in 2015 are just some examples of the major technical innovations, ultimate accuracy and passion for distinctive design that define TAG Heuer.

The TAG Heuer Boutique at HIA is the only boutique in the world that showcases an Aston Martin Red Bull Racing Formula One car. This gives passengers a unique consumer experience to feel and see the brand’s distinctive DNA through one of its strongest partnerships with a top Formula One team, allowing the consumer to dive into the world of moto racing and timekeeping.

One of the largest duty free retailers in the world, Qatar Duty Free boasts more than 90 elegant boutiques and luxury, high-end stores, as well as more than 30 restaurants and cafés covering an area of 40,000 square meters at Hamad International Airport in Doha, providing travellers with a world-class shopping experience under one roof. Luxury brands available at the five-star airport include Bulgari, Gucci, Giorgio Armani, Hugo Boss, Mont Blanc, Rolex and Harrods.

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