Dubai Holding and Emaar Properties have announced the launch of Dubai Square, a new retail metropolis that pushes the boundaries of modern retail and leisure in Dubai Creek Harbour by drawing on next-generation technology.

Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor, and delivering a social experience like none other, the all-new Dubai Square is designed for the new era of customers, digital, connected and tech-savvy, and setting a benchmark for retail experiences in the 21st century.

Dubai Square was revealed today at an exclusive retailers event that offered a fully-immersive experience for the participants. Through state-of-the-art 3D projection technologies, they were given an overview of the world of opportunities that await them in partnering with the bold and ambitious development that will transform the retail landscape.

Abdulla Al Habbai, Chairman of Dubai Holding, said: “Dubai is experiencing tremendous tourist inflow and continues to rank highly as a holiday destination for people from many different parts of the world. The city’s appeal is anchored in its strong leisure and entertainment, retail and hospitality industry, the foundations of which Dubai Holding helped build and strengthen over time. The destinations we have delivered, such as Jumeirah Burj Al Arab, JBR, Global Village and Business Bay, are some of the most recognisable urban landmarks of today. Dubai Square is our new retail and leisure destination, and with this we aim to actually redefine the shopping experience by introducing a variety of innovative concepts. This is our latest endeavour to bring the best to Dubai, as part of Dubai Holding’s promise, ‘for the good of tomorrow’.”

Mohamed Alabbar, Chairman, Emaar Properties, said: “Dubai Square disrupts the traditional mall and retail experience. Focused on the aspirations of the new generation of customers, it reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to position Dubai as a global hub and a smart city. Dubai Square will play a pivotal role in further establishing Dubai as the next champion of global retail.
Alabbar added: “With Dubai Square, we are delivering a new destination experience that will bring incredible value to our retail partners. Dubai Square is where technology meets the human touch, and retail meets next-generation entertainment. With its omnichannel offering, it not only drives in-store retail but also the online engagement of brands with customers. With its location in Dubai Creek Harbour, and by serving as the closest mega-retail district to millions of passengers passing through the Dubai International Airport, it meets the real need for a new generation lifestyle destination, especially given Dubai’s growth in population and tourist arrivals.”
Inspired by the world’s best destinations 
Dubai Square is set in the heart of Dubai Creek Harbour, the 6 square kilometre mega-development only 10 minutes from the Dubai International Airport and the iconic Burj Khalifa by Emaar, as well as set by the historic Dubai Creek. Adjacent to Dubai Creek Tower, the astonishing new icon, Dubai Square – in its totality – represents a 2.6-million square metre (about 30 million square feet) retail, hospitality and residential district for the future. 
With Dubai being the fourth most visited destination in the world, Dubai Square will also be the closest mega-retail district to millions of visitors passing through Dubai International Airport, which is just 10 minutes away. In addition to serving the over 3 million population of Dubai, and over 13 million unique transit passengers to Dubai, it will also serve over 2.5 billion people who are only 4 hours flying time from Dubai. It will play a central role in driving retail sales in Dubai, expected to be over US$43.8 billion (AED 160 billion) by 2021, and serving the estimated 20 million tourists to the city by 2020. 
Following in the footsteps of Dubai’s postmodern evolution, Dubai Square will also feature an eclectic mixture of styles and references. The inspiration comes from leading cities across the world, with the fashion selection at the retail outlets drawn from London’s Oxford Street, Los Angeles’s Beverly Hills, Paris’s Champs-Élysées, Tokyo’s Ginza, Piazza della Republica in Florence and Madrid’s Plaza Mayor, to name a few.
Dubai Square will be linked directly to the Dubai Creek Tower through a cutting-edge underground extension.  Here, they can revel at a plaza at the base of the Tower. The Plaza is a clock-shaped haven of landscaping, palm trees and water features sprawling across half a kilometre of land – the length of ten Olympic sized swimming pools.
Dubai Square will be home to the Middle East’s largest of its kind Chinatown, offering a wide range of retail attractions on the league of similar precincts globally. The Chinatown draws on the presence of over 200,000 Chinese nationals living in the UAE and the thousands of tourists arriving annually to the country. It builds on the strong Chinese investments in the UAE and the momentum gained by Chinese tourist arrivals with the introduction of visa on arrival by the country.

In addition, Dubai Square’s ground floor features a groundbreaking events arena and a broad spectrum of event spaces on streets and alleys. The first floor has a magnificent four-lane boulevard lined with luxury retail, dining and leisure outlets.

Unique immersive experiences will elevate the fashion offering at Dubai Square with special VIP dressing rooms, smart fitting rooms with interactive mirrors, curated private fashion collections, personalised AI recommendations, 3D printed clothing and accessories, fashion museums and more.

Across the boulevard is a grand luxury avenue, with high-profile brands and a dazzling piazza, and scores of casual dining restaurants. The second floor is a family-friendly haven featuring an impressive array of activities at ‘Ice Adventure’, as well as a cutting-edge Cineplex, a waterpark, sports arena, supermarket and a metro link.

A one-of-its-kind modern master-planned destination, Dubai Creek Harbour is located along the historic Dubai Creek in the heart of the city. It is only 10 minutes from the Dubai International Airport and the iconic Burj Khalifa by Emaar in Downtown Dubai, and next to the Ras Al Khor Wildlife Sanctuary, which is protected under the UNESCO Ramsar Convention, and is a biologically diverse wetland reserve home to migratory birds including pink flamingos and over 450 animal species as well as rich mangroves.

Dubai Creek Harbour will brim with exceptional residential towers; a vibrant new precinct that ushers in the future of retail – Dubai Square; the spectacular Creek Marina with a modern yacht club; parks, green spaces and promenades; and world-class hotels. Schools, hospitals and recreational facilities in the vicinity, as well as Dubai’s upcoming iconic mosque, will round off the ideal family and tourist destination. It will feature four Dubai Metro links adding to the connectivity to the Dubai Creek District.

With over 7.3 million sq m of residential space, nearly 940,000 sq m of retail precincts, 300,000 sq m of commercial space, over 66,000 sq m of cultural space, 700,000 sq m of parks and open spaces, and 24 hotels with 5,800 rooms, Dubai Creek Harbour will serve as a strong economic catalyst for Dubai. When completed, Dubai Creek Harbour will be home to over 200,000 people, and be a thriving economy that drives the tourism, retail and hospitality sectors of the city.