UAE-headquartered hospitality company, TIME Hotels, is ensuring guest safety is of paramount importance with a brand-new fire safety video.

The 3D animation video, which was made by Do Digital, lasts for two minutes and seven seconds and explains to guests general fire safety instructions and the steps they should take in the event of a fire,

It is in English with subtitled Arabic and also incorporates sign language at the top left-hand corner of the video.

The video will be available in every room in all TIME Hotels properties throughout the UAE – a total of 859 rooms across its TIME Oak Hotel and Suites; TIME Grand Plaza Hotel; TIME Crystal Hotel Apartments; TIME Topaz Hotel Apartments and TIME Ruby Hotel Apartments.

TIME Hotels CEO, Mohamed Awadalla, said: “We are all fully aware of the devastation caused by fire and so it is absolutely vital that everyone in the hotel, both guests and staff members, are fully aware of what do to in event of a fire breaking out. Ensuring everyone at all of our hotels is safe and secure is our number one priority.”