For two days, the Rixos Premium Hotel in Dubai will host influential MICE organizers at the 6th annual MICE Arabia and Luxury Travel (MALT) Congress.

The speakers will share their expert insights during the keynote sessions and interactive panel discussions at the Congress highlighting the trends, challenges, changing preferences and the tremendous potential of the regional and global MICE, business and luxury travel sector. The industry is expected to grow at a CAGR of 6.93% between 2017-2020 according to Research and Markets.

Day one – February 27 – kicks off with an international keynote session on, “the way forward through delivering experiences’ by Mady Keup from SKEMA Business School, France. Keup’s keynote speech will unleash key facts on creating authentic and unique experiences, personalization, millennial mindset and preferences and how to use inspiration in achieving a team’s true potential. The closing keynote for day one will highlight the role of technology in top-five event technology trends, integration of new technologies to enhance experiences and examples of tech-savvy initiatives. The technology keynote will be delivered by Firdaus Shariff, Vice President, Global Marketing, SAP.

The Congress will also feature stimulating discussions right from corporate success stories to the challenges faced by associations and corporates while organizing top-notch events, the MALT Congress is a powerful initiative tailor-made to harness the immense potential of the MICE industry in the Middle East with the surety of generating long-lasting business relations and increasing revenue many folds. The conference program aims to provide a realistic picture of what to expect from the MICE, business and luxury travel from the region.

The 6th annual MALT Congress will be held from 27-28 February 2018, at the Rixos Premium, JBR Dubai, UAE.