Exterity, a leading provider of IP video and digital signage technologies, announced its ten-year anniversary in the Middle East. Over the course of the period, the company has moved from challenger to the leading player in enterprise IP video and digital signage, grown its regional team and developed a large and diverse customer base.
Originally operating primarily in the oil & gas sector, Exterity rapidly expanded into hospitality – one of the region’s most important industries – as well as transport, corporate & finance and healthcare. Today, the company is one of the main providers of enterprise IP video and digital signage across the entire region, enabling airlines, airports, hoteliers, corporate organisations and universities to offer best-in-class video and signage to their audiences
Colin Farquhar, CEO at Exterity, explained the reasons behind the company’s success: “Exterity’s growth in the Middle East is reflective of the evolution of the regional market, where new developments across corporate & finance, education, healthcare, hospitality, transport and venues & stadiums have called for high quality IP video systems. Our partners have also been instrumental to our success, and we are proud to have invested in local support to help them grow our presence and build exciting projects together.”
Another reason for Exterity’s regional success has been its local team, working across the Middle East, Sub Saharan Africa and, more recently, the Indian subcontinent. Headed up by Eleuterio Fernandes, Vice President of Sales EMEA, the regional office boasts an experienced, loyal team of employees; with the team’s first Middle East Sales Manger, Asad Haque, celebrating his ten-year tenure at the company in February 2018. Today, Exterity employs a team of sales and technical staff in the region and works with a network of technology, system integrator and consultancy partners across the entire region to distribute and install its end-to-end solutions.
Exterity’s key Middle East milestones:
- 2006: Exterity signs first deal in the Middle East
- 2008: Exterity opens its first international office in Dubai and hires its first employee in the region, Asad Haque.
- 2010: Exterity deploys first major airport IP infrastructure in the region
- 2011: Exterity hires Eleuterio Fernandes to spearhead its Middle Eastern office and support growing demand for IP video in the region
- 2012-2014: Exterity signs major deals including Etisalat, BP and New York University, UAE
- 2015: Exterity moves to new premises incorporating the Middle East Sales office, Demonstration suite and Training Centre
- 2016: Exterity signs Oman Airports – Muscat Airport and Salalah Airport, and MOI, Qatar
- 2017: Exterity signs IHG Group’s Crowne Plaza Hotel
- 2018: Exterity launches its hospitality-focused division, Accommtec, to enhance the guest experience through the delivery of innovative, integrated guest entertainment and information solutions to hotel and cruise line groups.
Exterity provides solutions to customers in the hospitality, corporate & finance, education, healthcare, oil & gas and venues & stadiums industries. Notable Middle East users of its solutions include Anantara Hotels & Resorts, Crowne Plaza Hotels & Resorts, Dusit Thani, Erbil International Hotel, Golden Tulip, Jumeirah Group, Mercure Hotels, Millennium Hotels, Mövenpick Hotels and Resorts, Shangri-La Hotels and Resorts and Six Senses; Abu Dhabi Airport, Dubai Airports, King Khalid International Airport, Etihad Airways, Hamad International Airport,; OSN; New York University in Abu Dhabi, United Arab Emirates University, Zayed University; Hazza bin Zayed Stadium, King Abdullah Sports City; and many more.