Central Hotels that expanded its presence in Dubai with the addition of two spectacular new 5-star hotels – Canal Central Hotel Business Bay and Royal Central Hotel The Palm – in 2018 is looking ahead with optimism. The group has been operating with great success since the opening of its flagship property First Central Hotel Suites in Barsha Heights.
Mr. Ammar Kanaan, Group General Manager of Central Hotels, said, “We are driving momentum at each of our hotels which are all performing well and expect to deliver two per cent RevPAR growth in 2019 at a group level. In addition, we are looking at a 10 per cent increase over our existing inventory of rooms with the opening of an upcoming property in Dubai shortly. We are confident about the outlook for 2019 and expect the market to be stable as the demand drivers for Dubai hotels remain strong.”
Highlighting some of the recent business initiatives, Mr. Kanaan stated, “To boost profitability and optimise revenue at our various hotels, we have implemented a series of strategic cost saving measures, incremental revenue streams as well as group efficiency programmes for optimum deployment of resources. These represent a meaningful and dynamic approach in the way we lead and conduct our business.”
Monitoring quality and improving guest satisfaction form the pillars of Central Hotels’ business strategy. Mr. Kanaan stressed, “Feedback from our guests is extremely valuable for us. Therefore, we have installed unique systems for establishing direct contact with guests staying at the hotel such as ‘Sarah’ as well as launched an exclusive loyalty programme ‘VIP’ to reward our return customers. The outcome is reflected in high scores of 8 + in terms of online reviews from guests staying across our properties.”
Mr. Kanaan further added, “We have been making continuous progress at our hotels that is the outcome of hard work and dedication of our team members and we want to thank them for their commitment. Be it for leisure or business travellers, we are focused on delivering high level of service to our guests in order to deliver memorable experiences.”